This article is going to show you 20 of the most important SEO tips for beginners. And how you can use them to boost your website’s organic rankings and traffic.
Keyword research is the foundation of any good SEO strategy.
Incorporate the right keywords effectively, and you can develop content that attracts more people to your website.
The first step is to identify your page’s primary and secondary keywords.
Primary keywords are the main terms you want to rank for. Secondary keywords are related terms that support your primary keyword and cover the topic more in depth.
The best way to find both is with a keyword research tool. Like the Keyword Magic Tool.
Let’s say your company sells a product for Digital marketing. And you want to create content to attract customers.
To find out which specific keywords you should include in your content, enter “Digital marketing” into the tool, select your location, and click “Search.”
You’ll get a list with suggested keywords based on the main keyword you entered.
Like this:
Your primary keyword will be one that’s particularly relevant to your business or the topic you want to cover. And often (but not always) has one of the highest search volumes in the list.
In this case, “Digital marketing.”
Without high-quality, original content, your SEO efforts will go to waste.
But what exactly makes content high-quality and original?
High-quality content is content that provides value to your audience. It answers their questions, solves their problems, and satisfies their needs.
It’s not just keywords stuffed into a page. It’s well-researched, well-written, and well-formatted.
Original content is content that is unique to your website.
It’s not copied, spun, or scraped from other sources. It’s content that you create yourself or with the help of someone you hire to create it for you. And it adds something new to the web.
A great way to ensure your content meets both criteria is to use Semrush’s SEO Writing Assistant.
The tool can help you quickly run an SEO content analysis, improve readability, check for originality, and more.
To start, add your text into the tool by typing into it directly, copying and pasting, or importing it from the web with a URL.
To grow organic traffic, you need to keep user Intent at the top. It simply means keeping the purpose of a viewer behind any search on top priority.
When your content doesn’t fulfill user search, then Google ranks you down automatically.
If your content is not providing what users are looking for, it will create a poor user experience. And as you know, Google has algorithms to find out a bad user experience. Once your website gives a terrible user experience, it will crawl down your web page.
So, put user intent on priority for generating organic traffic.
Featured snippets are small text excerpts that appear at the top of Google’s search results and provide a short, quick answer to the searcher’s query.
And winning a featured snippet is a great way to get more visibility, clicks, and traffic. Your page will rank at the very top—even above the first organic result (also known as “position zero”).
Like this:
Here’s a quick way to find featured snippet opportunities:
Open the Organic Research tool, enter your domain, and click “Search.”
Then, head to the “Positions” tab.
Click the “SERP features” drop-down menu. Then select “Domain doesn’t rank” and click “Featured snippet.”
These are all the keywords you rank for that trigger featured snippets you don’t have. Yet.
To try to secure those snippets, you can:
Website page speed means the amount of time it takes to open. Websites pages that load faster have a higher SEO ranking than websites that load slowly. If you want to double your website traffic, you must consider the high speed of your website.
Remember, SEO is a multi-step procedure in which you have to create and update content. It will benefit if you continuously update images, videos, and content to increase your search traffic.
For organic traffic, link building is known as the most excellent and innovative way.
A study says approx 91% of website pages don’t get organic traffic because they don’t have backlinks.
Your page will get more visibility when you add outbound or inbound links to your content. It will result in many eyes on your website pages. For Google search algorithms, Backlinks are considered the 3rd most significant ranking factor.
You must know that sooner or later, voice search will take over text research. Smartphones are playing an essential role in creating and fueling voice search growth. Smart speakers such as Google Home, Amazon Echo, and many more have already replaced many texting tools.
Half of your users are using mobile devices to access the internet. A study says, in 2018, mobile devices generated 52.2% of website traffic.
So providing a bad experience to mobile users will be the biggest drawback for you. It will create a huge traffic loss. So, try to give a tremendous mobile-friendly experience to users to boost organic traffic on your website.
When you have competitors, then act smart you can spy on their keywords used. It’s not illegal, but it’s wise to work.
It’s a fact that 65% of people learn great with visuals. Using videos is a lot more than just text. Videos are the best SEO technique that is used to show complex information most easily.
Before you can outrank your competitors, you need to know who they are.
And when you find them, you can analyze their strengths, weaknesses, and strategies. Which can help you make informed decisions to boost your rankings.
You can quickly find your organic competitors with Organic Research.
Just enter your domain and click “Search.”
Then, head to the “Competitors” tab and you’ll see a table with your organic competitors—sorted by Competition Level.
This metric measures the number of keywords your competitor ranks for and the number of keywords you share.
Now, you know who your top organic search competitors are. So, take a look at the content they create, keywords they rank for, backlinks they have, and more.
Build on their strengths. And capitalize on their weaknesses.
Trying Guest Blogging could be a great help for you; it can drive organic traffic. In guest blogging, it is easier to post blogs on other websites as guest authors and vice versa. It will give you more exposure.
Calls to action (CTAs) are phrases that encourage visitors to take a specific action on your site.
For example, you can use a CTA to ask people to:
CTAs are essential for improving your engagement metrics, such as time on page, bounce rate, and conversion rate.
They can also help you get more conversions, leads, and revenue—the ultimate goals of most any SEO strategy.
Here are a few best practices for using CTAs on your site:
One of the best ways to earn backlinks naturally is to create linkable assets.
Linkable assets are high-quality pieces of content that attract links from other sites—like infographics, in-depth guides, original research, videos, etc.
Basically, a resource so great people can’t help but link to it.
Think about it:
Why do people link to anything?
Because it’s useful, interesting, entertaining, or valuable in some way. And that’s exactly what a linkable asset is.
But here’s the catch:
You can’t just create any piece of content and expect it to get links. You need to create something that’s proven to work in your niche.
How?
By finding out what people are already linking to.
That way, you can create something similar (or even better).
An indirect helper that can make your rank higher on search engines is Google My Business(GMB).
GMB is a primary ranking factor in local map searches. People can reach out to your business quickly.
XML Sitemaps include a list of all essential pages and services of your website. In simple language, it is a roadmap of a website that helps Google understand your website’s structure.
Delete the articles that are irrelevant to your website. Revamping the articles is an excellent way of improving search traffic.
The “People also ask” (PAA) section is a Google SERP feature that displays questions (and quick answers) related to a searcher’s initial query.
Make sure to make a list of keywords that are trending. Ideal keywords used in your website content can increase your rank in search engine results pages.